Beyond the Revenue Management – BIT Milan (02/11/2019)

Video of the presentation at the Arena Be Tech at BIT Milan 2019.

Event organized at BIT fair, Borsa Internazionale del Turismo of Milan.

Where: Arena Be Tech, Padiglione 4.

When: Monday 11 February 2019 at 14.30.

Official website: https://bit.fieramilano.it/convegni/oltre-il-revenue-management-come-sfruttare-lintelligenza-artificiale-per-il-miglioramento-continuo-dei-profitti/

Beyond the Revenue Management: how to use Artificial Intelligence to increase your profits

With Filippo Battiti, Founder & CEO of Ciaomanager Srl

Two technologies are revolutionizing the world: machine learning and optimization algorithms. In the presentation we explain with concrete examples how this innovation works and how the hotel owner can take advantage of it. Some uses: predicting future customer demand from current bookings, leveraging competitive sales strategies and weather forecasts, identifying hidden opportunities in relationships with sales partners (eg OTA), optimizing the allocation of customers in the rooms, understand how customers respond to price changes. Automatically analyzing your data with a scientific approach based on real data and concrete results allows you to monitor and update your sales strategies over time with a view to continuous improvement of profits. The final goal? Being able to always sell the right room to the right customer at the right time for the right price through the right channel.

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